Category: Content Marketing
The Importance of Tone of Voice in Copywriting
When you think about what makes great copy, you might first think of catchy slogans or clever taglines;
Podcasting 101: Marketing your Podcast
Making a business podcast is only half the battle. Without good marketing, even the best content will
Podcasting 101: Why You Should Consider Starting a Podcast
We’re not saying *everyone* should have a podcast, but we’ll lay out some of the reasons podcasts
Creating Better Content: The Power of Storytelling
We’ve all asked our parents those same questions before, haven’t we? How did you meet? Where was
Are #Hashtags Still Relevant?
Once a somewhat mocked part of social media, marketers have long ago figured out that a hashtag can
Marketing Your Business on TikTok
The latest social media app to become a viral sensation, TikTok presents an opportunity for brands
Relaunching Your Marketing After Lockdown
Trying to navigate the recent public lockdown has constantly provided marketers with new challenges.
Marketing Industry News Round-up: April 2020
As the world continues to be affected by the Coronavirus (COVID-19) pandemic, and the UK moves into
When Life Gives You Lemons… Sell Lemonade
The reality of marketing your business during a crisis is that it can be difficult, with no guarantee
Locked Down, But Not Out – Marketing in the Hospitality Sector
The current public lockdown descended quickly across the UK. Nowhere were the effects of this felt
4 Marketing Tips for Valentine’s Day
“I’m also just a girl, standing in front of a boy, asking him to love her Facebook post.”
Spreading the Love for a Brand
On World Nutella Day, we look at how fans of the product sparked a worldwide day of celebration, plus
New Media Breakfast: Content Marketing in 2020 Recap
The first New Media Breakfast of 2020 took place last week, hosted by Tigerlily Edinburgh on the 23rd of
Digital Marketing Trends to watch in 2020
With technology constantly evolving, software updates and advancing algorithms, the digital
February New Media Breakfast – Content Planning
Content Planning Venue: 29 Club, 29 Royal Exchange Square, Glasgow Date: Friday 22nd February 2019
Is the Black Friday Bubble about to burst?
Black Friday isn’t even here yet and already it feels like we have been celebrating it for about
Our 10 Favourite Marketing Campaigns
There are so many past and present inspiring marketing campaigns. Here are the top 10 we believe have
LinkedIn- Why it is more important than ever for your business
With over 500 million users worldwide and a 60% increase in activity over the last year, LinkedIn
Top Christmas Marketing Tips Your Business Can Utilise
Last month we hosted our October New Media Breakfast focusing on Christmas marketing, and how to make
Why E-Commerce Sites Should Consider Pinterest
With over 100 million active users, Pinterest is officially one of the big boys of the social media
Does the International Olympic Committee get social media?
It’s been four years since London 2012 and it seems as though the International Olympic Committee
5 Ways Local Businesses Can Use Pokemon Go to Boost Marketing
Men, women and children have all gone crazy for the latest free game: Pokemon Go. Anyone who’s anyone
Introducing our Summer Intern – Marc Wright
I’m Marc and last month the fatBuzz team welcomed me on board for the summer as a marketing intern.
Social Media Customer Service – Wimbledon Competition
Nowadays more than ever, brands must be seen to be offering exceptional customer service. In an age
Email Marketing – July New Media Breakfast
Email Marketing Are you making the most of your database? DATE: 29th July 2016 TIME: 7.30am for
Keeping Your Social Media Community Engaged
By now, even the most old-fashioned of businesses have come to see the need for a social media presence.
Top 10 Social Media Do’s and Don’ts
Social media is now the go-to place for customer service, as it takes little effort and often elicits
Video – The Lead Social Advertising Tool in 2016
In our January blog on Marketing Trends to Consider in 2016, we predicted that video advertising was
Influence Marketing – Why is it Important?
In January, we brought you our take on 2016’s biggest marketing trends – one of which was influence
Social Media for Charitable Campaigns: Do’s and Don’ts
When it comes to getting the message across, there are few ways in which charities can reach a huge