Taylor and Fraser

 

Taylor and Fraser is a leading contractor within the mechanical and electrical construction industry, delivering projects across Scotland for over 100 years. The company specialises in providing turnkey package solutions including mechanical, electrical and building refurbishment. 

In 2018, fatBuzz was appointed to work with Taylor and Fraser to design and develop a new website and complimentary digital presence to enable the company to stand as a market leader, ready for an increasingly digital future. Taylor and Fraser ‘respect the past and build for the future’, and we worked closely alongside them to develop their professional online brand in line with their core values and long-established history to build for their own future. 

The new website launched mid 2018 and received excellent feedback from their clients and the wider community. Our in-house team of web developers consistently provide web support and maintenance to ensure a great user experience whilst spotting opportunities for improvements and changes to support the company’s objectives. 

Through ongoing marketing support, Taylor and Fraser has already greatly benefited from a heightened online presence and brand awareness, alongside improved communication and transparency for stakeholders. Coupled with our in-house graphic design support, the company has truly established a professional and consistent digital presence, reflecting the strong repute of their 100+ year history.  

The use of relevant online channels and communities including LinkedIn, has allowed Taylor and Fraser to develop a means of having interesting conversations with their clients and the wider industry. Their online community is consistently engaged in their content and the channel has been proven as an effective way to share project and company news with their target audience. Email marketing has also been a key channel to keep their client base up to date with their latest developments and updates. 

As well as building an online presence, we have also supported the company’s objectives through various print projects to improve communications with new and existing clients. 

You can find out more about Taylor and Fraser and their services on their website here.