National Cyber Resilience Centre Group | FatBuzz

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National Cyber Resilience Centre Group
National Cyber Resilience Centre Group logo

National CRC is dedicated to strengthening cyber resilience within small-medium enterprises across England and Wales. We collaborate with National CRC to provide a wide spectrum of marketing services, including the creation of compelling narratives that showcase their dedication to cybersecurity, launching impactful campaigns to raise awareness, and the production of podcasts that encourage thought-provoking conversations with industry leaders. 

We are proud to be working with National CRC in their very important fight against cybercrime to ensure a safer digital future for businesses in the UK.  

Services provided:

  • Branding
  • Chief Marketing Officer services
  • Community Management
  • Content Creation
  • Design For Print
  • Design for Digital
  • Email Marketing
  • Internal & External Communications
  • Offline Marketing
  • Online Marketing
  • PPC Advertising
  • Podcast Production
  • Presentation Graphics
  • Social Media Management
  • Web Design & Development
  • Web Hosting
  • Web Maintenance & Support

OUR WORK

WEB DESIGN & DEVELOPMENT

We have worked with the National Cyber Resilience Centre Group (NCRCG) since its inception. We created the initial website at the launch and recently redesigned it to reflect the organisation’s current status.

The website has several target audiences, from government to policing and academia to SMEs. NCRCG works with National Ambassadors who are leading national and international businesses such as Microsoft, Mastercard, Aviva, NatWest and many others to bring their knowledge and experience in cyber resilience to SMEs throughout England and Wales.

Through its Cyber PATH programme, it provides affordable cyber resilience services to SMEs via the nine regional centres in England and Wales.

The NCRCG website has an active blog and features a postcode tool to assist users in finding their local Cyber Resilience Centre. It also hosts all episodes of Cyber Versed, the official NCRCG podcast, which is also produced and managed by fatBuzz.

Web Design and Development
WEB DESIGN & DEVELOPMENT

DESIGN

fatBuzz provides NCRCG with a wide range of design services on an ongoing basis. We created the Branding for Cyber PATH, which seeks to attract students to careers in cyber. fatBuzz also created the Branding and support graphics for the Cyber Versed podcast. We designed and produced the Annual Report for 2023, and we’re currently working on the 2024 report. We also create all of the printed and online promotional material for NCRCG and Cyber Path, including A4 brochures, fact sheets, Cyber Services Information Sheets, social graphics, animations, National Ambassador Welcome and Marketing Packs, and all official documentation for the group.

We have also designed and produced a range of broadsheet newspapers to promote different business areas and individual regional centres. We also devise, design, create and manage ongoing organic and paid advertising campaigns.

Graphic Design
DESIGN

MARKETING

Gordon White, the fatBuzz Managing Director, currently serves as NCRCG’s Chief Marketing Officer and is a member of the Senior Management Team. In this role, he advises on marketing and communication strategy and implementation.

On an ongoing basis, fatBuzz creates content for promotional materials, blogs, internal communications, and online campaigns. We also manage all the NCRCG social channels and email marketing.

fatBuzz also works closely with the marketing teams within the National Ambassador companies to ensure their participation in the programme is adequately promoted both online and offline. We also work closely with the internal and external marketing teams in the nine Regional Cyber Resilience Centres. We recently wrote and designed the customer journey for new member SME companies joining any of the nine regional centres; this CX journey is delivered via a wide range of automated emails on their HubSpot CRM system.

The Cyber PATH programme provides nine cyber resilience services via the Regional Cyber Resilience Centres, and fatBuzz creates all of the promotional material and campaign graphics used to advertise these services online.

MARKETING
MARKETING

PPC

Our Google Ads (PPC) service for NCRCG advertises the cyber resilience services provided by the Cyber PATH programme. We test campaigns for the centres and assist them with the campaign set-up, audience targeting and campaign management.

Through ongoing analysis and optimisation, we refine campaigns to deliver target-driven results. By staying informed about market trends and buyer behaviour, we adapt strategies to seize new opportunities and maintain competitiveness.

Our Google Ads service effectively drives online enquiries and helps NCRCG achieve its objectives. We provide insightful monthly reporting and regular campaign reviews for all campaigns.

PPC
PPC

PODCASTING

We produce, manage and promote Cyber Versed, the official podcast for NCRCG. Mandy Haeburn-Little, a previous winner of Cyber Women of the Year, hosts the podcast. The podcast is recorded remotely and features influential people in policing and from within the National Ambassador companies. We also regularly feature the work of the Regional Cyber Resilience Centres and the Cyber PATH students. In addition, we have recently launched a mini-series within Cyber Versed entitled ‘Diversity in Cyber’.

fatBuzz records and edits every episode, and we publish the podcast on all major podcast channels. We are then responsible for promoting the podcast online and through the National Ambassador companies and the Regional Centres.

PODCASTING
PODCASTING

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