Bercotts | FatBuzz

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Bercotts
Bercotts logo

As a family, Bercotts has been in the jewellery business since 1904, so it’s in their blood and a big part of our family tradition. When it comes to their customers, they adopt a very personal approach because they know differentiates them from the rest; it keeps their customers returning for years.

They believe in delivering exceptional value and maximum sparkle, and they’re expert craftsmen in creating bespoke engagement, wedding and eternity rings as well as one-of-a-kind pieces, and they work closely with their customers to bring their dream designs to life.

 

Services provided:

  • Content Creation
  • Design For Print
  • Design for Digital
  • Email Marketing
  • Off-Page SEO
  • Offline Marketing
  • On-Page SEO
  • Online Marketing
  • PPC Advertising
  • Social Media Advertising
  • Social Media Management
  • Web Design & Development
  • Web Hosting
  • Web Maintenance & Support

OUR WORK

WEB DESIGN & DEVELOPMENT

We work with Bercotts, providing a whole range of ongoing marketing and design services. Alongside the regular monthly support, we recently redesigned their website and eCommerce store. Bercotts was looking for a fresh look and feel and site that provides a first-class user experience; they wanted to simplify appointment booking, provide inspiration for their discerning shoppers and present their vast range of products in an easy-to-find manner. In general, they wanted to improve the online shopping and buying experience.

The site has over 15,000 engagement ring variations, not to mention wedding rings, bracelets, earrings and other spectacular jewellery pieces. To help buyers choose the right option, we’ve incorporated the ability to send hints to your loved one!

Now the website is live, we provide Bercotts ongoing website maintenance and monthly support, keeping their website safe and secure.

Web Design & Development
WEB DESIGN & DEVELOPMENT

DESIGN

We also work with Bercotts to provide ongoing design work including both print and digital design. Our experienced design team are able to capture the brand’s elegance while also reflecting their modern approach to business. We recently created an A5 brochure which showcased the jewellery and services offered by Bercotts and an A4 folder to hold information on the jewellery including diamond shape, cut, carat, and ring size to make this information readily available and easy to find. Both can be shown to customers in store and distributed at wedding shows and events. We created a graphic to be placed within relevant magazines, highlighting the brand, and featuring images of the jewellery. We also designed a wedding ring voucher to be given out at wedding shows.

The same values are applied to Bercotts’ digital design work. We continue to create social media graphics promoting products, sales, and events that they are attending. Social media graphics exhibit the brand image while also taking advantage of the seasonal holidays which benefit Bercotts. For example, we created a billboard animation to promote their products and services during the festive season.

Graphic Design
DESIGN

MARKETING

Our tailored monthly marketing services for Bercotts encompass a strategic approach to creation and planning, ensuring a cohesive and effective marketing approach that encapsulates the brand’s personality and tone of voice throughout a range digital touchpoints.

As part of these services, our team regularly manages email marketing campaigns for Bercotts, leveraging personalised, promotional, and seasonal campaigns to build strong relationships with previous or potential customers and to encourage repeat buying behaviour. Due to the brand’s main target audience, a large focus of their marketing services each month is placed on social media marketing and content creation for the client. This is achieved through curating captivating video content and engaging posts across platforms such as Instagram, TikTok, Facebook, and Pinterest. Additionally, we provide invaluable support for paid social media advertisements to optimise reach and engagement for the brand on these platforms. From social media captions to website product descriptions, our marketing team also craft compelling copy that clearly communicates narratives to resonate with Bercotts’ brand identity.

Marketing
MARKETING

SEO

Our SEO (search engine optimisation) service for Bercotts involves a long-term strategy which focuses on increasing the brand’s visibility on search engines and ensuring the products that they offer feature prominently on search engines. Local SEO is an important part of Bercotts’ SEO strategy, encouraging in-store appointments allows them to meet face-to-face with clients for the Bercotts experience. The website re-brand allowed us to focus on ensuring on-page and off-page SEO drives as much organic and targeted traffic to the website. From analysing and monitoring their website analytics and creating detailed SEO reports, we ensure that the website is optimised to meet the business goals and drive e-commerce sales. Since the re-brand, our SEO strategy has skyrocketed sales, grown organic traffic, and they now have over 100 keywords in the top 10 results on Google.

SEO
SEO

PPC

Our Google Ads (PPC) service for Bercotts maximises online sales through diverse campaign types, including Google Shopping and targeted search ads. By tailoring campaigns to Bercotts’ goals, such as boosting sales and brand visibility, and leveraging Google Merchant Centre for optimal product promotion, we ensure a focused approach.

Through ongoing analysis and optimisation, we refine campaigns to deliver target-driven results. By staying informed about market trends and consumer behaviour, we adapt strategies to seize new opportunities and maintain competitiveness.
Our Google Ads service effectively drives online sales growth and helps Bercotts achieve their business objectives. With insightful monthly reporting and regular campaign reviews, we have managed to generate 2.3 million ad impressions and an impressive return on ad spend in the past 3 months.

PPC
PPC

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