Robertson Homes

Robertson Homes Case Study

 

Robertson Homes is an award-winning luxury house builder that specialises in delivering spacious, contemporary homes with flexible design and attention to detail. They excel at providing a high level of customer service that gives peace of mind to the home buyer and makes the process as straightforward as possible.  

Robertson Homes approached fatBuzz for assistance in several of their ongoing marketing projects, including seasonal campaigns, graphic design and overall project support. Over the course of 9 months, fatBuzz worked jointly with Robertson on their social media management, digital advertisingemail marketing, video production and production of printed brochures as new developments launched across the UK. 

This involved support with the management of Robertson’s vast portfolio of properties across Rightmove and their own website. Our Marketing Account Managers frequently liaised with Regional Managers from Robertson Homes in order to keep online information up to date as new developments opened and properties were spotlighted or put under offer over the course of their “Discover…” marketing campaign. 

We also provided video production and editing that assisted with promotional videos for this campaign, showcasing some of the homes on offer at the various Robertson developments. 

Our in-house design team were heavily involved with the Robertson Homes project, providing design for both digital and print including social media graphics, HTML newsletters and direct mail flyers. Design played a major part in the launch of Robertson’s new residential developments, with our team creating site plans, development brochures and promotional artwork for several of the new sites across the UK. 

Overall, our work with Robertson Homes helped position their brand as leaders in their industry, known for well-considered and well-built homes. The work we produced enabled them to manage the marketing and graphic design for their wide array of house types and new development launches. This helped to streamline and optimise their seasonal campaigns while producing high-quality design collateral that reflected the quality and attention to detail found in every Robertson property. 

More information about Robertson Homes can be found on their website: www.robertsonhomes.co.uk