Porrelli Ice Cream

 

Porrelli Ice Cream is a manufacturer of luxury Italian style gelato based in Paisley, just 15 minutes outside of Glasgow. They are a close-knit, family run business and have been producing their original, traditional recipe Italian ice cream for over 90 years to the catering and retail industry. 

They are suppliers of highquality frozen food goods to the catering trade, frozen wholesalers, cash & carries and multiple retailers including Sainsbury’s and ASDA. 

With a passion for innovation and highquality ingredients, Porrelli’s production team are constantly developing new and exciting flavours, as well as ensuring the exceptional quality and consistency of their award-winning ice cream. 

fatBuzz were initially approached by Porrelli for ongoing marketing services – including social media management, email marketing and copywriting – and we have since been working together for over 3 years. 

In this time, fatBuzz has designed a new website for Porrelli, as well as product brochures, price lists, re-branded ice cream pots and livery graphics for the fleet of Porrelli delivery vans. This is all thanks to our in-house web development and graphic design teams. Day to day, fatBuzz provide social media management, graphic design for social media, email marketing and copywriting services. Our in-house Videographer has also produced and edited promotional video content that has been used across Porrelli’s marketing channels. Combined, all of this activity has boosted awareness of the Porrelli brand in a saturated market whilst communicating its long-established family history, as well as improving transparency and engagement with their audience. 

Porrelli’s modern rebrand is now visible in their products throughout major supermarkets and restaurants across Scotland. Their social channels now exhibit a high standard of visual and written content, with a significantly larger presence and increase in social engagement. 

 

“Gordon and his team at fatBuzz have really helped develop the Porrelli brand over the past few years.

fatBuzz have worked with us to carry out a complete re-brand for the company and we feel it has given us a more modern and up to date look which looks great.

 

Our account manager Caroline looks after all aspects of our Social Media and she is great with coming up with new ideas for blog posts, competitions and suggestions on how to get the most out of Facebook, Instagram, Twitter and also helps monitor my personal LinkedIn which is an added bonus.”

– Enzo Durante, Managing Director at Porrelli Ice Cream

 

Take a look at some of marketing materials we have produced for Porrelli Ice Cream here: 

For more information about Porrelli and what they do, visit their website at www.porrelli.com