James Gibb Residential Factors
James Gibb Residential Factors is currently the second largest factor firm within Scotland. Founded in 1872, the long-established company operates throughout the country, with offices in Glasgow, Aberdeen and Edinburgh.
fatBuzz started working with James Gibb back in 2017, when the company was assessing their market position and the need to raise brand awareness whilst aligning with core values to grow the company. Fast forward to the new decade, and James Gibb has seen steady growth over the last few years, now managing more than 44k properties across Scotland with exciting plans in the pipeline for further expansion.
Our relationship with James Gibb has involved various activity over the years, including ongoing marketing support to help the company achieve their objectives such as raising brand awareness in current and new markets, improve communication and transparency with existing customers, enhance customer value and boost brand perception whilst communicating the core values and long-established brand story.
One particular project we are thrilled to have worked on with James Gibb is their Go Paperless campaign, which helped the company to reduce their own impact on the environment whilst saving time and costs. Through an engaging campaign combining social media, email marketing, video marketing, and various other forms of communication, we helped them manage to convert a considerable portion of their customers to receive digital invoices and communications instead of paper.
Through ongoing marketing support, James Gibb is also continually benefitting from increased brand awareness throughout Scotland, and a noticeable improvement in customer communication and transparency. We’re also delighted to provide graphic design support, ensuring the brand keeps a consistent professional image in a busy market. Video marketing has further been a core element in maintaining clear and professional communications with their customers on any key changes or business developments.
Our in house team of web developers also keep James Gibb’s website up to date with the latest updates and provide efficient support and maintenance to ensure a great user experience for their customers whilst maximising security.
“We’ve worked with the team at fatBuzz on a range of projects and ongoing assistance and have always found them to be knowledgeable in their field and very easy to deal with. Their creative input and skills have been invaluable especially with regards to our social media output which has been enormously beneficial to our business.”
– Nic Mayall, Managing Director at James Gibb Residential Factors
We’re excited to enter the new decade alongside our fantastic clients, and the year ahead is certainly a very promising one for Scotland’s second-largest factor firm.
You can find out more about James Gibb and their services on their website here.