Epilepsy Scotland

Epilepsy Scotland Case Study

 

In Scotland over 55,000 people are affected by epilepsy.  Children and older people are most at risk of developing this common serious neurological condition, but anyone can develop epilepsy at any time, and eight people a day in Scotland do. 

Since 1954, Epilepsy Scotland has been making sure that the needs of people with epilepsy are met, campaigning for improved healthcare, better information provision and an end to stigma. With branches in Glasgow, Edinburgh and Dundee, Epilepsy Scotland works with people living with epilepsy to ensure that their voice is heard. They were even the first organisation in Scotland to provide a residential hostel for people suffering from the condition. 

In 2018, Epilepsy Scotland’s Board of Directors agreed to invest in a new, more adaptive website. The old one was not mobile friendly meaning that a large number of users were being excluded instantly. It was also not possible to accept online donations directly through the website, which made it difficult to get support from donors.  

After seeking proposals from a number of creative agencies, Epilepsy Scotland approached fatBuzz to create a new website that was as interactive as possible. 

Over the following year, fatBuzz designed and developed a fully responsive website, integrated their online shop and made it possible for online donations to be made directly on the website. Additionally, landing pages for their print and digital campaign were created and it is now possible to purchase and renew memberships online. 

Epilepsy Scotland had this to say about the new website as part of their 2018 Annual Review Paper: 

 

“In Autumn 2018, a small working group got together, representing different areas of the organisation to consider what the new website would need. What is important to the people visiting our site? What do they want to find out about? How should it look? There were a lot of important questions, great ideas and sometimes differing opinions from the group. Having sought proposals from a number of creative agencies, we awarded the work to fatBuzz.

 

We have been working closely with the fatBuzz team to bring all of our ideas to life, to make it easy for our supporters to find what they’re looking for quickly and make the website as interactive as possible – from an online shop, downloadable information guides, training calendars and even being able to make a donation towards our work!” 

 

Our in-house videographer has also filmed, produced and edited promotional video content that has been used across Epilepsy Scotland’s marketing channels.  

All this activity has heightened awareness of the neurological condition and the good work being done by Epilepsy Scotland to end the stigma and ensure that appropriate services and support are available for epilepsy sufferers. 

You can find the new website and one of the promotional videos below: 

Website: https://www.epilepsyscotland.org.uk/ 

Promotional Video: https://www.epilepsyscotland.org.uk/about-us/