What is SEO?
Search engine optimisation is the process of optimising a website for search engines such as Google, Yahoo, & Bing and thus improving its search engine rankings.
How Does SEO Work:
Search engines such as Google and Bing go through each page that can appear on their search engine and collect data. Then, they use this data and determine how valuable your business’s website is to a consumer.
As a marketing agency, we know how to get your website more traffic and customers; by implementing SEO, we can give you a competitive edge. SEO can come under three pillars:
Technical Optimisation:
The first pillar of a strong SEO strategy includes the technical features incorporated into your website. From a technical standpoint, you can drive traffic and increase leads in numerous ways. For example, you are ensuring that your website is mobile-friendly.
On-Page Optimisation
On-page optimisation is about ensuring the content on your site is relevant and provides a good experience for your customers. fatBuzz can optimise on-page by analysing and targeting the right keywords within the content.
Off-Page Optimisation
This is the process of enhancing your site’s performance on search engine search results by adding backlinks, thus improving the site’s reputation.
Why use SEO?
SEO is a fundamental part of any business’s digital marketing strategy. The increasing importance of SEO results from changing consumer behaviours and how they now research and buy their products.
Over 50% of traffic on the internet is through organic clicks. Therefore, businesses that take SEO seriously and invest in it will get around 50% of all internet clicks. Furthermore, over 90% of all traffic emanates from the first page of search engines; therefore, SEO is necessary for any business wanting to compete on the internet.
All this traffic is through search engines (Google, Bing and Yahoo), and ensuring that your business ranks as high as possible in results is vital.
Good SEO results in the following:
- Improvement of website traffic
- Better conversion rates
- Increased brand awareness
- Detailed data analytics
- More user-friendliness
How fatBuzz can add value to your business through our SEO Services
SEO Audit and Organic Search Report
This report identifies where your website is in terms of organic traffic and how we can boost it.
Competitor Analysis
At fatBuzz, we will analyse those you compete with on search engine results. We will understand what makes them successful (Keywords, most popular pages and their backlink profile) and how we can give you the upper hand on search engines.
Back Link Analysis
A detailed analysis of your website’s current backlink profile. With further suggested backlinks will help your website perform better on search engines.
Keyword Analysis
This analysis identifies the keywords you should focus on based on search competition and volume. With these keywords, your content marketing and website performance in search engines will get you more traction.
Content Analysis
We will analyse your current content profile and site Structure. By understanding this, fatBuzz will put forward suggestions on how you can optimise it for search engines and user experience on your site.
SEO Strategy Plan
Based on the above, we will start to formulate a strategy to improve your website’s SEO. Making you more competitive in your industry.
SEO Application
The actions required for improving the SEO are identified through analysis and can be carried out on a monthly retainer.
If you would like to arrange a coffee and an SEO chat, please call us on 0141 427 0727, or drop us an email at hello@fatbuzz.com. We’d be delighted to hear from you and happy to chat with you through the fatBuzz approach.