At fatBuzz we have tailored Search Engine Optimisation (SEO) services that are all aimed at improving your websites ranking with search engines. Along with the SEO services we also offer Pay-Per-Click (PPC) advertising which allows you to reach more customers by appearing at the top of search engines.
SEO: What is a website audit?
Website Audits are one of the most important analytical tools available for improving a websites Search Engine Optimisation (SEO). By using the feedback provided in audits you are then able to implement the recommendations and changes, increasing your websites ranking in search engines. Website Audits can contain helpful information for both On-Page and Off-Page SEO changes.
At fatBuzz we can provide you with a full website audit that contains a site health audit, competitor analysis, keyword research, organic research, and backlink review. Once we provide you with your website audit, it is yours to keep, and you can either decide to have us carry out the fixes or you can complete them yourself. The audit contains as much information as possible to help you understand what each fix is and will include a brief description on how you can go about fixing them.
Site Health Audit
Using our SEO tool, we can generate a Site Health Audit which will showcase Error, Warning and Notice fixes that can be made to your site to better improve the Site Health. Site Health falls under Technical SEO and is the foundation of any SEO strategy. On-Page SEO can help boost your websites ranking in search engines when combining website health along with other SEO efforts such as link building and content marketing.
Competitor Analysis
By using your own competitor list, we can compare that with other websites that have common keywords allowing us to create a list of 5-10 competitors. Through this analysis we can identify what keywords your competitors are using and how well they are ranking for them. This allows us to target these keywords along with identifying areas they may be missing.
Keyword Research
Through keyword research we can identify keywords and phrases that can be used for the content on your website. We are clearly able to identify what keywords have high average monthly searches and aren’t that hard to rank for. By tailoring your content with the keywords provided you can expect to see an increase in monthly impressions and traffic for your website.
Organic Research
Through Organic Research we can identify your websites organic top competitors, what keywords your website gets traffic from, what SERP features your keywords are ranking for, and much more. We can provide you with as much information as possible about how your website organically ranks to allow us to tailor what areas we need to focus on in improving your websites ranking in search engines.
Backlink Review
Through our Backlink Audit we can provide you with a list of potentially harmful links that you should be avoiding to better boost your SEO. By getting a full picture of your backlink profile we can assess harmful links then providing a list of what ones we want to have removed in the end disavowing the toxic backlinks.
SEO: Full Google Setup
If you have a brand-new website, you may not have your Google properties setup yet. We can offer a full Google property setup which includes Google Analytics (tracking customer actions and behaviour on the site), Google Search Console (how your website is found on Google) and Google Tag Manager (allows us to setup conversion tracking). All these Google properties are important in identifying how your users get onto your website along with how they interact with it. Using the data identified from the properties we can tailor the content to better attract the type of audiences you are looking for.
SEO: Citation Listings Creation
Citation listing is the process of placing your business on some of the top listing services on the web. These include but are not limited to Google My Business (appearing on Google maps), Bing Places (appearing on Bing maps), Apple Maps, Abaco (Yahoo maps) and Yelp. All of this is important for your organic SEO as it allows your website to be found in nearby searches on these map engines. It also allows your business to appear on certain search terms in search engines, providing your customers a little more information about your business such as reviews, opening times, images, company descriptions etc.
PPC: Google Ads Campaign Setup
It’s all well and good having your website optimised for SEO ensuring that you are appearing organically for keywords and phrases on search engines. There may be certain keywords and phrases you want to appear in the top spot for or are wanting to always appear above your competitors, that’s where Google Ads come in.
By using Google Ads, you can advertise to audiences on Google and appear at the top of most search engines. This gives you a powerful tool to better advertise your company and products by encouraging customers through headlines and descriptions, display images or video. At fatBuzz we can offer a full Google Ad Campaign setup and maintenance to ensure that your Ads are targeting the right audiences and are optimised fully so it is reaching the most people.
PPC: Bing Campaign Setup
Just like the Google Ads, we offer a campaign setup for Bing Ads so that you are ensuring you are hitting the two most popular search engine platforms. Bing is the second most used search engine available so also including that in your advertising options is a good way to reach more audiences and customers.
How fatBuzz can help your business
At fatBuzz we offer services in both SEO and PPC helping your business reach the greatest number of customers through search engines. Our SEO services will help increase your overall site traffic by ensuring that your website is seen more often on search engines whether that is through searches on map engines or generic searches. Once your SEO is complete and you are seeing the improvements from both website impressions and visits, we can then identify terms that you may not be ranking for that can then be used in your Ad campaigns.
There are different Ad campaigns we can run on both Google and Bing which can be text ads, shopping ads, display ads and video ads. All these campaigns will help to drive even more traffic to your website, and we can tailor these so that we are hitting customers that we know are going to want to convert into a sale.
If you are interested in working with fatBuzz to better improve your search engine rankings, then please get in touch with us through the contact form on our contact page or drop us an email at hello@fatbuzz.com or give us a call on 0141 427 0727.