WHAT IS PPC (Pay-Per-Click)?
PPC, or pay-per-click, does not rely on customers finding your website organically; instead, a fee is paid for each click your ad gets. It is essential to remember that this initial investment is often tiny compared to the revenue you’ll get from customers being directed to your site, and, as such, very worth it! As PPC comprises many components, getting professional help from fatBuzz is wise so your investment is not wasted.
THE PROCESS
Our PPC service encompasses everything your business will need from start to finish, from doing keyword research and creating your new ad to managing the ad and analysing the results so your business can continue smashing its goals. That means you won’t have to dedicate the valuable time that would be better spent running your business!
RESEARCH
CREATE
MANAGE
ANALYSE
OUR PACKAGES
Standard PPC Package
- Google Ads account setup and management
- Keyword research and analysis and negative keyword management
- Ad copy creation and optimisation for up to 3 Ad/campaign groups
- Ad targeting optimisation (location, device, time of day, etc)
- Monthly performance report overview and breakdown
Premium PPC Package
Includes everything in the Standard Package, plus:
- Ad copy creation and optimisation for up to 6 Ad groups and campaigns
- Ad extension implementation and optimisation
- Bid management and budget optimisation
- Conversion tracking setup and optimisation
- A/B testing of ad copy and landing page creation
We also offer packages specifically for eCommerce businesses and local companies. Get in touch to learn more about these and our other available PPC packages that may be more suited to your needs.