fatBuzz is a Glasgow-based agency providing marketing, SEO, graphic design and web design services for clients across the UK. We work with clients of all sizes from most industry sectors; from independent local businesses to global household names.
We are now looking for a skilled PPC Specialist to work alongside our PPC/SEO Manager. You will be responsible to manage PPC campaigns to drive targeted traffic and maximise ROI. Utilise data insights and industry best practices for measurable results.
Key requirements:
- Proven experience as a PPC Specialist, with a solid understanding of PPC advertising principles and best practices on Google
- Can create campaigns, set up conversion tracking and utilise platforms such as Google Tag Manager
- Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly
- Ability to manage multiple campaigns simultaneously
- Methodical, organised, with high attention to detail
- Excellent communication and teamwork skills to collaborate effectively with other marketing team members and the ability to work independently
Desirable:
- Familiarity with Google Analytics, Google Search Console and/or ability to quickly learn new software
- Familiarity with Social Platform ads
- Experience using SEO tools such as Semrush
- Google Ads and Bing Ads certifications
- Bachelor’s degree in Marketing, Advertising, Computing or a related field is preferred
Responsibilities:
- Conducting keyword and marketing research, analysing data and trends to identify the most effective strategies for PPC campaigns.
- Developing, implementing, and optimizing PPC campaigns on Google
- Carrying out budget analysis and managing ad spend to maximise ROI.
- Monitoring and analysing campaign performance metrics regularly to identify improvements
- Staying up-to-date with the latest PPC trends and best practices on Google
- Generating Google ads reports and analysing the data to report on key metrics
Please include the notice period (if any) and current salary with the application.
WE DO NOT ACCEPT APPLICATIONS VIA RECRUITMENT AGENCIES.