The Good, The Bad and The Ugly, 2018
This is the final New Media Breakfast of 2018 and as usual we will be taking a look back over the year to explore the good, the bad and the ugly in the world of digital marketing.
We will look at some of the standout campaigns, both the ones that worked well and perhaps some that failed. There is a great deal we can learn from what others have been doing. We hope you will get some inspiration from the good campaigns and we hope you can avoid the many potential pitfalls by looking at campaigns that didn’t work out so well.
It’s not all about the campaigns, we will also look at some of the platforms, apps and other tools that have emerged in 2018 and how you might be able to adopt some of these into your marketing in 2019. Likewise, we’ll explore if there are any platforms and tools that are not working so well which will also help you to identify where your focus should be next year.
Is there something you’d like us to look at?
If you’ve seen a campaign (or a new platform) during the year that you’d particularly like us to explore as a case study, please email firstname.lastname@example.org and we’ll be happy to consider including it in the presentation.
HOW TO BOOK
Venue: 29 Club, 29 Royal Exchange Square, Glasgow
Date: Friday 30th November 2018
Time: 7.30am for 8am
Cost: £10 +VAT