May New Media Breakfast – Lead Generation and Lead Forensics

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Lead Generation and Lead Forensics

Identify and act on sales leads you never knew you had…

DATE: 2nd June 2017

TIME: 7.30am for 8am

VENUE: 29 Club, 29 Royal Exchange Square, Glasgow


Lead generation has become a very sophisticated exercise, especially for businesses operating with sales teams. Regardless of whether you operate in a B2B or B2C environment, or even the charity sector, lead generation should be a major marketing consideration.

The May New Media Breakfast will look at some of the ways you can increase the volume of leads you get, and how you can convert them to revenue.  We will look at examples of ‘lead hooks’ and how you can use useful information to generate data.  We will also explore paid platforms like Facebook Lead Generation Adverts and LinkedIn Inmail Advertising.


Imagine if you could take control of your lead generation activity and convert ready-to-buy prospects, before your competitors even get close?

Lead Forensics is the widely adopted software that reveals the identity of your ‘anonymous’ website traffic, and turns them into actionable sales leads. In real-time.  So, no more guessing who it is that is visiting the website, or which pages they are looking at, Lead Forensics can provide valuable insights to your online traffic and the user journey.

Lead Forensics is ideal for organisations and companies operating with sales teams who require a steady flow of good quality leads.

Michael Graham, Strategic Partnership Manager at Lead Forensics will be explaining how the system works and the level of information and reporting they can provide.

However, acquiring the information is only half the story, taking action on these leads in a positive manner can be a challenge.  Gordon White will look at ways to follow-up on the information provided by Lead Forensics using platforms like LinkedIn and Mailchimp.


The breakfast session will be presented by Michael Graham, Strategic Partnership Manager, Lead Forensics and Gordon White, Managing Director, fatBuzz. You can view Michael’s profile here and you can view Gordon’s profile here.


If you know anyone who may benefit from the Lead Generation New Media Breakfast presentations please share the details with them. Thank you.


Venue: 29, Royal Exchange Square, Glasgow

Date: Friday 2nd June 2017

Time: 7.30am for 8am

Cost: £10+VAT



If you are a 29 Member you can attend the breakfast free of charge. Please email with you membership number and she will add you to the attendance list.


We hope you can make it along to this event. If so, I look forward to seeing you on the day.


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