January New Media Breakfast

Content Marketing

Venue: 29 Club, 29 Royal Exchange Square, Glasgow

Date: Friday 24th January 2020

Time: 7.30am for 8am    Cost: £10 +VAT

Content Marketing is now arguably the most important activity for any marketer; regardless of your strategy, aims or objectives, you will need to be creating content to get your message out to your target audience.

Whether you are trying to raise awareness, generate leads, sell a product, service or event, build a database, educate your target customers/clients, promote an event or encourage donors for your cause, you will need content.

The first New Media Breakfast of 2020 will explore the different types of content you can utilise to tell your story and some of the things you need to consider when developing a content strategy, including how to populate an effective Content Calendar.

Of course, creating content is only a small part of Content Marketing, you need to get it in front of a relevant audience.  We will look at the content journey and explore many ways you can share your content to ensure it is reaching as many of your target audience as possible.

Here are some topics we will address at the January New Media Breakfast:

  • Creating Content strategy
  • Identifying specific aims and objectives for your Content Marketing activity
  • Creating a Content Calendar
  • Ensuring your content in getting in front of a relevant audience
  • Maximising the reach of your content
  • Choosing the right tools
  • Re-purposing the good content
  • Paying to extend the reach of your content

We will provide actual examples of content used in B2B, B2C and Third Sector organisations and help you to understand the extensive opportunities that exist today to use content to get your message directly in front of relevant decision-makers.

Who Should Attend

Anyone involved in marketing a product, service or cause who would like to find out more about using content to tell their story and get key messages in front of relevant buyers.

Speaker

Gordon White, Managing Director of fatBuzz Ltd will present this breakfast.

Cost: £10 +VAT

How to book

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

No.29 MEMBERS GO FREE

If you are a 29 Member you can attend the breakfast free of charge. Please email kenny@fatbuzz.com with your membership number and he will add you to the attendance list.
We hope you can make it along to this event. If so, I look forward to seeing you on the day.