“Content marketing is a strategic marketing approach, focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.” – The Content Marketing Institute
You’ve probably heard before that “Content is King” when it comes to marketing, and it’s true; without good content it’s hard to make your brand’s social media and digital marketing activities work.
The catch is, people are bombarded with content every day from brands big and small, on social media, via email, on websites and in print. So, for a brand to really stand out, its content has to be compelling, interesting and shareable with a high standard of copywriting and editing. However, if you don’t have anything valuable or relevant to say to your audience, your efforts will all be for nothing. Marketing content should be varied, high impact and ‘sticky’; you need to get people interested, and keep them interested. This is no easy task in an age of information overload!
Content creation and distribution can be challenging for a business, however with the right support and access to knowledgeable creatives to help you write and perfect your content, you can be well on your way towards engaging, entertaining and selling to your audience.
Content Creation at fatBuzz
The marketing team at fatBuzz can help you tell your brand’s story with informative content told through skilled and creative copywriting. We work closely with clients to find out what makes their business tick and how we can show their strengths to their community of followers, customers and new prospects.
We can provide:
- Social media and website blog content
- Copywriting for digital and print ads
- Editorial copywriting for digital and print publications
- Copywriting for press releases
- Digital and print document creation (eBooks, brochures, flyers, guides, handbooks)
- Topic creation for buyer personas
- Content planning and strategy
- Script writing for audio and video recordings
- Communications copywriting (emails, company newsletters, LinkedIn InMail)
- Search Engine Optimisation (SEO) of written content
- Editing and proofreading of written content
What Makes Good Content?
Working with us, you’ll have access to a team of creatives that can brainstorm ideas and create interesting topics for your business to explore through written content. Our skilled copywriters can craft content that makes your business stand out from the competition, tells the story of your business, entertains readers or provides valuable information and insight.
Good content comes from creating a variety of discussion points and ideas that are relevant to your audience, mixed with some creative flair and skilful copywriting (along with some SEO for website content!). This is the approach that we take with every copywriting project, ensuring that client content engages and impresses readers.
At fatBuzz, our team has the collective skillset to make your written content truly shine, telling your story concisely, effectively and in a compelling way. We are idea makers, creative thinkers and experienced writers and editors. We strongly believe that content is the most useful tool in the marketing toolbox and work hard to create written content that not only fits your brand, but also helps define it for your audience. Or, if you already have content you want to share with the world, we can work with you to expand, refine and edit your written copy before release and publication.
Do you want to show off what’s happening behind the scenes at your company or celebrate the achievements of your staff? Could you explore new ground with informative, in-depth documentation about a topic crucial to your business or industry? Are your internal communications in need of a polish?
No matter how you’re thinking of using content to market your brand, our marketing team can find an approach that works best for you.
If you would like to arrange a coffee and a chat about Content Creation, please give us a call on 0141 427 0727, or drop us an email at firstname.lastname@example.org. We'd be delighted to hear from you and happy to chat you through the fatBuzz approach.