McGowans Jewellers | FatBuzz

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McGowans Jewellers
McGowans Jewellers logo

Scotland is at the heart of this fourth-generation family-run business. First established in 1895, McGowans began as a humble market stall in the East End of Glasgow. In 1930, the business moved into the city centre, firstly to Sauchiehall Street, where they grew in popularity over the years and developed life-long friendships with many of their loyal customers.

As the reputation of McGowans continued to grow, so did the need for more stores. They continued to develop with multiple stores in Scotland, becoming known as McGowans; the engaging people! They now operate from our two boutiques in Glasgow’s iconic Argyll Arcade and online.

Services provided:

  • Content Creation
  • Design For Print
  • Design for Digital
  • Email Marketing
  • Offline Marketing
  • Online Marketing
  • PPC Advertising
  • Social Media Management
  • Videography
  • Web Design & Development
  • Web Hosting
  • Web Maintenance & Support

OUR WORK

MARKETING

At McGowans, we offer tailored monthly marketing services that ensure a consistent and effective strategy, by capturing the brand’s unique personality and tone of voice across various digital platforms.

Our team expertly manages social media marketing for McGowans, focusing on platforms like TikTok, Facebook, and Instagram. We curate engaging video content and captivating posts to boost brand presence and interaction. Additionally, we provide support for paid social media advertisements to enhance engagement.

Email marketing is another key component of our services, where we create personalised, promotional, and seasonal campaigns to build strong relationships with both existing and potential customers, encouraging repeat purchases.

For specific campaigns, such as their ongoing Summer Sale featuring 20% off everything under £3,000 both online and in-store, we handle everything from email marketing to social media promotions.

Our marketing team also creates compelling copy for social media captions and website product descriptions, ensuring each narrative resonates with McGowans brand identity. Through strategic planning and creation, we deliver a unified marketing approach that effectively showcases McGowans across all digital platforms.

MARKETING
MARKETING

GRAPHIC DESIGN

Our excellently talented design team provide McGowans with ongoing design work, for both print and digital formats. Our experienced design team expertly captures the brand’s elegance.

Recently, our team designed a collection of materials for McGowans Summer Sale campaign, including window posters, stickers, and social media graphics. These designs feature the 20% off summer promotion, ensuring clear and visually interesting advertisement both in-store and online.

Our digital design work for McGowans extends to creating captivating social media graphics that promote products, sales, and events. These graphics are crafted to maintain the brand’s image and leverage seasonal holidays, increasing McGowans online presence and customer engagement.

By consistently applying our values across all design work, we ensure that McGowans marketing materials are not only visually appealing but also effectively convey their key messages to their audience.

GRAPHIC DESIGN
GRAPHIC DESIGN

WEB DESIGN & DEVELOPMENT

Our expert web team have created an eye-catching and user-friendly website for McGowans, showcasing their elegant jewellery and providing an easy shopping experience for customers. The website features detailed product pages, an easy-to-navigate layout, and an integrated online shop where customers can purchase McGowans jewellery directly.

In addition to building the website, we support McGowans with ongoing web maintenance to ensure their site remains dynamic and functional. Our maintenance package includes regular updates, security checks, and performance optimisations, ensuring the website consistently delivers an exceptional user experience.

WEB DESIGN & DEVELOPMENT
WEB DESIGN & DEVELOPMENT

PPC

Our Google Ads (PPC) service for McGowans maximises online sales through strategic Shopping campaigns, we are currently running products listed under ‘Purchase Online’. By tailoring these campaigns to McGowans goals of boosting sales and brand visibility, and using Google Merchant Centre for optimal product promotion, we ensure a focused and effective approach.

Through ongoing analysis and optimisation, we refine campaigns to deliver target-driven results. We also stay informed about market trends and consumer behaviour which allows us to adapt strategies to make the most of new opportunities.

Our Google Ads service drives online sales growth that helps McGowans achieve their business objectives. Using insightful monthly reporting and regular campaign reviews, we ensure continuous improvement and impressive returns on ad spend.

PPC
PPC

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