Kaleido's Adventures | FatBuzz

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Kaleido’s Adventures
Kaleido's Adventures logo

Kaleido is a colourful character dedicated to educating children about travelling, exploring different cultures, and understanding climate change. Whether it’s facts about history, geography, science, nature, language, or global awareness, he’s ready to learn all there is to know about our wonderful world. Parents and children can discover the earth’s most amazing places, from sensational landscapes to exciting cities. Every new journey will answer their questions, enrich their education, and equip them for a lifetime of adventure.

Services provided:

  • Animation
  • Content Creation
  • Design for Digital
  • Email Marketing
  • Off-Page SEO
  • On-Page SEO
  • Online Marketing
  • Social Media Management
  • Videography
  • Web Design & Development
  • Web Hosting
  • Web Maintenance & Support

OUR WORK

WEB DEVELOPMENT

Working with Kaleido continues to be an exciting project for our entire team as they utilise almost the full spectrum of our marketing services.

Our expert web team have manufactured an eye-catching and user-friendly website for Kaleido which has become an important space for parents and educators seeking valuable resources for children’s learning. The website features information for both adults and children including an interactive world map where children can learn more about the countries of the world, their cultures, and how to travel around them. We also added a portal with downloadable worksheets that children can colour and have fun with, and a blog which provides information and support for parents and guardians. Finally, we provided an online shop where customers can purchase Kaleido merchandise directly from the website. In addition, we support the client with ongoing web maintenance to ensure that their website remains to be a dynamic hub for parents, teachers, and children looking to learn more about travelling the world.

Our talented design team provide ongoing digital design work for Kaleido. We currently provide vibrant and captivating social media and blog graphics, and short video animations which reflect the fun yet educational personality of Kaleido’s brand.

WEB DEVELOPMENT
WEB DEVELOPMENT

SOCIAL MEDIA

Our marketing team support Kaleido with tailored monthly marketing services, bringing Kaleido’s adventures to life with story-telling blog copywriting, vibrant social media posts, and compelling email campaigns. We provide Kaleido with a comprehensive strategy that encapsulates the brand’s personality, identity, and tone of voice across various touchpoints.

Due to the target audience of Kaleido, a large focus of these marketing efforts is placed on social media marketing and content creation across Instagram, Facebook, YouTube, and TikTok. Kaleido’s social media platforms have become colourful and engaging spaces with our curation of captivating short-form video content, eye-catching graphics, and exciting copy that clearly communicates the brand’s tone of voice to attract the right audience. In addition, we also provide paid social media campaigns on these platforms to further maximise Kaleido’s online reach.

GRAPHIC DESIGN
SOCIAL MEDIA

VIDEO

We also provide Kaleido with in-house video production and editing services, further helping to bring Kaleido to life and captivate audiences with story-telling narratives. Our talented videographer continues to collaborate with Kaleido throughout the entire process, from the initial idea concept, to storyboarding, to shooting and editing the exciting video content. We have produced both short and long-form video content for Kaleido which can be used across all social media platforms and the website for a more engaging and user-friendly experience.

VIDEO
VIDEO

SEO

Our tailored SEO (Search Engine Optimisation) strategy for Kaleido allows us to ensure the brand’s visibility across search engines when potential customers are searching for information relating to travelling, particularly to provide education to children. Having a strong online presence will help Kaleido gain valuable B2B partnerships with travel companies, schools, and education centres. Our expert SEO team currently optimise Kaleido’s website for relevant keywords to drive organic traffic towards the website, increase relevant traffic to the website by ensuring webpages are tailored to the target audience to drive enquiries and increase user engagement, build trust in Kaleido by building reputable backlinks to the website from authoritative and trusted websites, and carry out technical SEO optimisations to ensure the website remains user-friendly and meets the advanced technical requirements of modern search engines to improve Kaleido’s organic rankings.

SEO
SEO

testimonial

I just wanted to say a huge thank you to fatBuzz for all the support you’ve given us with Kaleido so far. I know we’re asking a lot of your team and they’re going above and beyond for us.

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