Chrystal & Hill are one of Scotland’s leading suppliers of New and Used office furniture and Document Solutions. They are a family-owned business who credit a lot of their success to the fact that they move with the times and offer innovative solutions that utilise the latest technology, design and functionality. They value their relationships and work closely with their clients to ensure that they have the solutions and tools to operate efficiently.
Our team collaborates closely with Chrystal and Hill to create a cohesive marketing strategy that captures the brand’s personality and tone. We create and develop a social media content calendar for C&H that ensures consistent presence across various platforms. This includes creating engaging posts and video content for Facebook, LinkedIn and Instagram, as well as producing blogs and newsletters to enhance customer engagement and expand reach.
Additionally, our team stays up to date with the latest trends in office, education and hospitality spaces, and uses this key information to promote Chrystal and Hill’s products in alignment with current market trends.
Our design team worked closely with the management team at Chrystal & Hill to execute a total rebrand. This effort involved looking at the company’s values and image to create a new logo and brand that truly reflected the essence of Chrystal & Hill.
Beyond the rebranding, our team also continues to provide ongoing support by creating visually appealing graphics for Chrystal & Hill’s social media channels, ensuring that their online presence continues to be cohesive and engaging. Our team have also created a range of print materials, including flyers and promotional materials, that further enforce the brands’ identity and communicates its message across multiple platforms.
To assist with the rebrand for Chrystal and Hill our web team designed and created a sleek and user-friendly website that aligns seamlessly with their new brand but also optimises the user experience and reflects the company’s values.
WEB DESIGN & DEVELOPMENT
Our SEO (Search Engine Optimisation) service for Chrystal & Hill is centred around a long-term strategy designed to enhance the brand’s visibility on search engines. This plays an important role in driving potential customers to visit their showroom and experience the products firsthand. The recent rebrand provided an opportunity to maximise organic and targeted traffic to their website. By analysing and monitoring website analytics, we generate detailed SEO reports that guide our optimisation efforts. This ongoing process ensures that the website is optimised to meet the businesses goals and delivers increased growth and engagement.
SEO
Our Google Ads (PPC) service for Chrystal & Hill maximises online enquires through Google Search campaigns. We ensure that we meet Chrystal & Hill’s goals of increased visibility and product enquires as our experts monitor, analyse and optimise their Google ads campaigns. By staying informed on market trends and consumer behaviour we adapt our Google ads strategy to seize new opportunities and maintain competitiveness.
PPC