Best of Scotland Holidays is one of Britain’s longest-established independent destination management companies. Launched in 1983 by the Dewar family, they have almost 40 years of expertise in planning leisure and golfing packages in Scotland, England, Ireland and Wales for the travel trade and frequent independent travellers. They rightly pride themselves on their local knowledge and ability to provide personal attention to their clients.
We provide Best of Scotland Holidays with tailored monthly marketing services that encompass social media management, copywriting, and email marketing. We collaborate with them to create a comprehensive strategy that enhances the company’s online visibility, reflects their brand identity, and reaches a global audience interested in exploring the United Kingdom and Ireland.
As part of these services, our experienced marketing team manage their social media accounts on LinkedIn and Instagram, maximising their reach across B2B and B2C audiences. We craft engaging content that showcases the offerings of Best of Scotland Holidays, stunning landscapes, and interesting attractions within the UK and Ireland to inspire potential travellers. We also write compelling blog posts which can act as travel guides that relay vital information to the audience about travelling in the UK and Ireland with Best of Scotland Holidays. Our marketing team are expert copywriters who work in tandem with our SEO and PPC department to ensure these blogs are fully optimised for maximum visibility on search engines. In addition, we also distribute regular newsletters via email and LinkedIn, again, feeding into both commercial and professional audiences. Our weekly email newsletters are received by Best of Scotland Holidays’ clients across the world and feature different content each week, keeping it fresh and engaging for the recipients while also allowing them to learn more about travelling to the UK and Ireland. Our LinkedIn newsletters are posted monthly to a large audience of corporate clients and features a more personal touch, offering clients a deeper insight into the company’s culture with information on staff trips or achievements.
Collectively, these services drive enquiries and bookings, elevate brand recognition, and aid Best of Scotland Holidays to retain their position as a leading choice for unforgettable holidays to the UK and Ireland.
Our highly experienced web design and development team provide Best of Scotland Holidays with a varied suite of web services designed to drive traffic, encourage customer engagement, and enhance online presence. Our talented web design team have created an eye-catching website that perfectly aligns with Best of Scotland Holidays’ brand guidelines and values, while also being user-friendly with simple navigation, and readily available information regarding the travel packages offered.
WEB DESIGN & DEVELOPMENT
Our expert SEO and PPC department provide Best of Scotland Holidays with a monthly SEO package which boosts their visibility and ranking on search engines. Our team carry out extensive keyword research to identify and target the relevant search terms to relay to our marketing department who will incorporate these keywords into blogs and webpage copy, on and off-page optimisation, meta tags, and technical SEO to improve website speed. The efforts of our SEO department ensure that Best of Scotland Holidays can reach and engage with their chosen target audience to drive organic traffic to the website and social media, and increase engagement, enquiries and bookings.
SEO
In addition to this, we provide them with ongoing web maintenance on a monthly basis which ensures that their website continues to be a dynamic hub for potential travellers interested in a holiday to the UK and Ireland. Our web maintenance includes regular updates, monthly security checks, and performance optimisations to ensure that the website keeps delivering a fantastic and easy experience for users. Our web team also collaborate with our SEO and PPC department to improve search engine rankings.
WEB MAINTENANCE