Video Production & Audio Podcasting
The use of video will increase dramatically this year. We’ve already seen enormous increases, largely by viral content like the ice bucket challenge. There is no doubt video will become more popular and accessible.
The ease in which video content is now consumed across various platforms is making it an increasingly valuable marketing tool, and our in-house video production team can provide an all-encompassing video service.
From planning through to syndication, we can help you to produce regular content and work with you to find solutions that match your resource and budget.
Podcasting isn’t dead, it was just waiting for technology to catch up!
Finding an audience is not easy and as the volume of content increases it will get more difficult, podcasting could be the answer!
Podcast consumption is on the increase, an Edison Research report towards the end of 2012 revealed some interesting facts, here are some of the main findings:
• The percentage of Americans who have listened to an audio podcast is 29%
• Similarly, 26% of Americans 12+ have viewed a video podcast
• One in four podcast consumers plug their MP3 players or smart phones into their car audio system “nearly every day”
More recently, Libsyn reported the number of podcast downloads from their platform during the 1st quarter of 2013 exceeded 28 million, an increase from 20 million for the same period in 2012. And, in July 2013 iTunes announced their store had exceeded one billion podcast subscriptions.
This is significant because these are very much opted-in subscribers; they have chosen to subscribe to the podcast or to download a particular episode, therefore you are talking directly to someone who has chosen to listen to what you have to say.
Podcasts can be in a variety of formats, the Social Media Podcast is a discussion format however clients are experiencing significant success by using podcasts to demonstrate their expertise in their particular topic – something the medium is ideally suited to. On many occasions, we find people can express their expertise and passion orally much better than they can in the written word.
Why are podcasters enjoying this success?
Back in 2006 when fatBuzz started producing podcasts it was a multi-step process to actually consume podcast content. You had to download the podcast episodes to a media player on your computer, plug your mp3 player into the computer and download the latest episodes then you could listen to them, normally through ear buds or headphones.
Now, you can subscribe, download and consume the latest episodes of a podcast directly to your smart phone.
Moreover, it is much easier to consume podcasts and listen to them when you have the time to do so – while you’re driving. More and more new cars have Bluetooth connectivity and a recent report by Strategy Analytics suggest that over 90% of all new cars will have Bluetooth connectivity by 2016. This means you no longer have to suffer irritating ear buds, you can easily listen to your chosen content through your car’s sound system.
If, like many organisations, you’re finding it increasingly difficult to extend the reach of your content you should take a closer look at podcasting; it’s certainly not dead, it was just waiting for technology to catch up!
If you would like to arrange a coffee and a chat about Video Production & Audio Podcasting, please give us a call on 0141 427 0727, or drop us an email at firstname.lastname@example.org. We'd be delighted to hear from you and happy to chat you through the fatBuzz approach.