2014 Social Media Winners & Losers

Thursday 13th November 2014 7:45am for 8:00am

Location: Tigerlily, George Street, Edinburgh


How many people are attending?

About this breakfast...

The November New Media Breakfast is the final breakfast of the year, so we thought we’d look back at the winners and losers during 2014.  And, since it happens a few weeks before the Christmas period, we thought we’d also share some social media marketing ideas for you to use over the festive period.

2014 Winners and Losers…

There have been many great social media campaigns during the year, many of them we can learn from and perhaps adapt in some way for use in the future.  We will explore some of the good campaigns and why we think they were a success.  Likewise, there were some bad campaigns that flopped, and in some cases were damaging to the brand.  We will explore some of these and try to identify what went wrong so that you can avoid similar mistakes in the future.

Festive social media ideas…

The Christmas period is always busy on social media, however many of the people on the channels are more focussed on organising social events, parties and get togethers than following your brand.  We will share some ideas about how you can grab their attention in a relevant manner during the festive season.  Hopefully, it will provide inspiration for you to adopt this Christmas.

Who should attend?

Anyone interested in exploring what makes a good or bad social media campaign, and anyone looking for inspiration for social media activity over the festive season.

About the speaker…

Gordon White, Managing Director, fatBuzz Ltd will present this session.