LinkedIn is without doubt the most effective business networking platform; used properly, LinkedIn will help you to find relevant people with whom you can do business.

Although used by millions of people, relatively few users really know how to leverage its power to generate genuine and meaningful leads.  Therefore, those who understand how it works and how to make it work for them can enjoy a high level of return for the time they spend using the platform.  During this course, we will provide real-life examples and success stories that came about simply by utilising LinkedIn’s functionality and by doing the right things to enable the LinkedIn algorithm to help you make lasting and fruitful relationships.


LinkedIn can be used by a great deal for people seeking a wide variety of outcomes.  if you are looking to achieve any of the following, this course will provide valuable insights about how you can use LinkedIn to achieve your goals:

  • Lead generation
  • Business development
  • Breaking into new market sectors
  • Finding and utilising influencers
  • Becoming a key person of influence in your specialist area
  • Brand awareness
  • Brand journalism
  • Attracting new roles such as Non-Executive Directorships or speaking engagements


The course covers all that you need to know to start making better use of the time you spend on LinkedIn.  You will have a first-class understanding of the algorithm and how you can tap into the power of the platform to achieve your own particular aims and objectives.  We explore the following topics:

  • Why LinkedIn is such a powerful B2B marketing tool
  • The LinkedIn interface and key things you need to know
  • Optimising your LinkedIn Profile – Including some hands-on exercise/assistance
  • Measuring and maintaining your performance on LinkedIn
  • Posting on LinkedIn – best practice
  • LinkedIn Articles and publishing content on LinkedIn
  • Monitoring the analytics
  • LinkedIn Groups – identifying the relevant ones and how to share content with them
  • LinkedIn Business Pages
  • LinkedIn Advertising
  • Advanced Search
  • Making genuine and relevant connections and starting the conversation
  • Making full use of the LinkedIn content – The possible Content Journey
  • Q&A




£95 +VAT per person

Discounts available for 4+ people attending the same training session.  Email for information



“Thanks for the training today.  Some great ideas and powerful ways for the team & Chamber to utilise LinkedIn more effectively.  We’ve taken a lot from the session & appreciate you taking the time out – really valuable for everyone.”

Bob Grant, Chief Executive, Renfrewshire Chamber of Commerce

“Thank you for taking the time to give us an insight into LinkedIn and how powerful the platform can be when utilised effectively. A very interesting and insightful talk from yourself and the team!”

Samuel Catt, Solutions Associate, Cantium Business Solutions

“Was a pleasure listening to your seminar on Thursday and a real eye-opener on the opportunity that exists on Linkedin. Thanks so much for sharing your expertise!”

Stuart McAusland, Fleet Sales, Arnold Clark



fatBuzz are happy to deliver this training session to larger groups from one organisation.  This can be done at our training facilities in Glasgow or at a location of your choice anywhere in the UK.

For further details please contact Caitlin White or call her on 0141 427 0727

April 23 @ 09:30
09:30 — 12:30 (3h)

fatBuzz office

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