FACEBOOK ADVERTISING FOR BEGINNERS

Facebook Advertising has seen rapid growth over the years, ranking above Google ads and traditional web advertising. There are more than two billion active Facebook accounts around the world, making a company’s odds of reaching and connecting with its clients’ ideal audience quite high. It is fair to say that within the online advertising world, Facebook dominates the web. Since Facebook bought Instagram in 2012, the photo publishing and sharing platform has expanded massively into social media advertising with a wide range of dynamic visual advertising. Brands in the consumer and b2b space are increasingly using Facebook advertising to fulfil their commercial or brand marketing objectives.  If you haven‘t started using Facebook ads, now is the time to do so.  

 

WHO SHOULD ATTEND?  

 The Facebook Advertising training course is aimed at marketers, social media professionals, digital strategists or business owners, with entry-level knowledge of Facebook advertising, and who are looking to run more effective ad campaigns.

 

WHAT IS COVERED? 

The course covers the stages in developing and implementing a Facebook ad campaign. The course also explains the strategic decisions you will need to take in order to harness the full potential of the world’s largest social network.  

 

We explore the following topics:  

• Understand Facebook Advertising for Brands 
• The Main Facebook Ad (Including Instagram) Types 
• Facebook Premium Ads 
• Choosing Relevant Targeting and Audience Options 
• Building Facebook Advertising Content 
• Advertising Costs, Options and Management Tools 
• Hints and Tips for Better Ads 

 

COURSE DURATION 

Half day  

  

COST 

£95 +VAT per person 

  

Discounts available for 4+ people attending the same training session.  Email for information